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Led the redesign of JioCinema’s subscription flows to support new pricing models, reduce friction and enable scalable transactions across platforms.
UX Strategy
Trust & Transparency
User Retention
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Designed a scalable profile architecture for JioCinema (an OTT platform), enabling seamless personalisation across mobile, web, tablet and TV while addressing technical constraints, safety and family sharing behaviours.
Information Arcitecture
Cross-device
User Research
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Created a localised avatar system grounded in cultural representation to improve relatability and identity across diverse Indian audiences.
Visual Storytelling
Localisation
Inclusivity
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Designed a modular design system to unify patterns and maintain visual consistency during a large-scale platform transition across devices.
Scalable UI
Multi-device
Visual Harmony
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
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