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Designed a scalable profile architecture for JioCinema (an OTT platform), enabling seamless personalisation across mobile, web, tablet and TV while addressing technical constraints, safety and family sharing behaviours.
Information Arcitecture
Cross-device
User Research
View case study
Information Architecture
Reimagining reward systems by exploring what happens when nature, not brands defines loyalty, rewards and customer relationships.
VR Concept
UX Research
Speculative System Design
Created a localised avatar system grounded in cultural representation to improve relatability and identity across diverse Indian audiences.
Visual Storytelling
Inclusivity
Localisation
A Patient-Professional Bridge for Equitable Communication in Public Healthcare
System Design
AI Integration
Designed a modular design system to unify patterns and maintain visual consistency during a large-scale platform transition across devices.
Scalable Ui
Visual Harmony
Multi-device
Increased premium plan adoption by 39%. Enabled personalised upgrades and contextual content rentals across platforms.
UX Strategy
Trust & Transparency
User Retention
Scalable UI
