My Design Journal
My Design Journal
My Design Journal
A peek into my journey as a UX Design Master’s student at London College of Communication, University of the Arts London. This is where I question, experiment, document, and grow. Each post captures my evolving perspective, insights and the in-betweens that continue to shape me as a designer.
A peek into my journey as a UX Design Master’s student at London College of Communication, University of the Arts London. This is where I question, experiment, document, and grow. Each post captures my evolving perspective, insights and the in-betweens that continue to shape me as a designer.
A peek into my journey as a UX Design Master’s student at London College of Communication, University of the Arts London. This is where I question, experiment, document, and grow. Each post captures my evolving perspective, insights and the in-betweens that continue to shape me as a designer.
Micro Unit
Micro Unit
Micro Unit
April 2025 - June 2025
April 2025 - June 2025
April 2025 - June 2025
This unit focused on designing for trust and collaboration between patients and healthcare professionals. In partnership with Accenture Song, we explored how digital and physical interactions in healthcare can be reimagined to rebuild confidence in a system increasingly shaped by technology. Using real-life experiences, participatory research and iterative design, we investigated how trust is formed, lost and repaired within complex healthcare journeys.
This unit focused on designing for trust and collaboration between patients and healthcare professionals. In partnership with Accenture Song, we explored how digital and physical interactions in healthcare can be reimagined to rebuild confidence in a system increasingly shaped by technology. Using real-life experiences, participatory research and iterative design, we investigated how trust is formed, lost and repaired within complex healthcare journeys.
This unit focused on designing for trust and collaboration between patients and healthcare professionals. In partnership with Accenture Song, we explored how digital and physical interactions in healthcare can be reimagined to rebuild confidence in a system increasingly shaped by technology. Using real-life experiences, participatory research and iterative design, we investigated how trust is formed, lost and repaired within complex healthcare journeys.
Macro Unit
Macro Unit
Macro Unit
February 2025 - March 2025
February 2025 - March 2025
February 2025 - March 2025
In this unit, we partnered with the Sainsbury’s Nectar design team to reimagine loyalty schemes. Not for humans, but with plants in charge. Rooted in speculative design and guided by Tentacular Thinking, we designed a multi-generational reward system where behaviours are recognised by nature itself. We asked big questions like: Who would plants reward? And how would they say thank you? Blending curiosity with tech, we dabbled in mechatronics (yes, we got hands-on with Arduino!) to prototype playful interactions and rethink what it means to shop, connect and grow together.
In this unit, we partnered with the Sainsbury’s Nectar design team to reimagine loyalty schemes. Not for humans, but with plants in charge. Rooted in speculative design and guided by Tentacular Thinking, we designed a multi-generational reward system where behaviours are recognised by nature itself. We asked big questions like: Who would plants reward? And how would they say thank you? Blending curiosity with tech, we dabbled in mechatronics (yes, we got hands-on with Arduino!) to prototype playful interactions and rethink what it means to shop, connect and grow together.
In this unit, we partnered with the Sainsbury’s Nectar design team to reimagine loyalty schemes. Not for humans, but with plants in charge. Rooted in speculative design and guided by Tentacular Thinking, we designed a multi-generational reward system where behaviours are recognised by nature itself. We asked big questions like: Who would plants reward? And how would they say thank you? Blending curiosity with tech, we dabbled in mechatronics (yes, we got hands-on with Arduino!) to prototype playful interactions and rethink what it means to shop, connect and grow together.
Collaborative Unit
Collaborative Unit
Collaborative Unit
January 2025
January 2025
January 2025
In this unit, we teamed up with Punchdrunk to design a LARP (Live Action Role Play) set in a future London where AI, adverts, and social media speak so loudly, constantly, and everywhere that sound itself becomes meaningless. A high-decibel society turns into a no-sound zone in the brain. We created an immersive experience exploring how silence can become a form of resistance. Through collaborative world-building, we prioritised participatory storytelling and player experience over polished outcomes, creating a live, chaotic experiential prototype of what could be.
In this unit, we teamed up with Punchdrunk to design a LARP (Live Action Role Play) set in a future London where AI, adverts, and social media speak so loudly, constantly, and everywhere that sound itself becomes meaningless. A high-decibel society turns into a no-sound zone in the brain. We created an immersive experience exploring how silence can become a form of resistance. Through collaborative world-building, we prioritised participatory storytelling and player experience over polished outcomes, creating a live, chaotic experiential prototype of what could be.
In this unit, we teamed up with Punchdrunk to design a LARP (Live Action Role Play) set in a future London where AI, adverts, and social media speak so loudly, constantly, and everywhere that sound itself becomes meaningless. A high-decibel society turns into a no-sound zone in the brain. We created an immersive experience exploring how silence can become a form of resistance. Through collaborative world-building, we prioritised participatory storytelling and player experience over polished outcomes, creating a live, chaotic experiential prototype of what could be.
UX Studio Practices
UX Studio Practices
UX Studio Practices
Sept 2024 - Dec 2024
Sept 2024 - Dec 2024
Sept 2024 - Dec 2024
This term was all about diving into the unknown, fast. With abstract briefs and tight two-week sprints, we explored 10+ unconventional research methods, turning insights into tangible outcomes through hands-on studio experimentation. Collaboration was at the heart of it all, pushing us to think, make, and iterate together in real time.
This term was all about diving into the unknown, fast. With abstract briefs and tight two-week sprints, we explored 10+ unconventional research methods, turning insights into tangible outcomes through hands-on studio experimentation. Collaboration was at the heart of it all, pushing us to think, make, and iterate together in real time.
This term was all about diving into the unknown, fast. With abstract briefs and tight two-week sprints, we explored 10+ unconventional research methods, turning insights into tangible outcomes through hands-on studio experimentation. Collaboration was at the heart of it all, pushing us to think, make, and iterate together in real time.
