Design Brief
Design Brief
JioCinema needs a suite of avatars that truly resonate with its diverse Indian audience. These avatars must be contemporary, premium, and perfectly aligned with our brand guidelines. They should appeal across all demographics and elevate the user experience on our OTT platform.
JioCinema needs a suite of avatars that truly resonate with its diverse Indian audience. These avatars must be contemporary, premium, and perfectly aligned with our brand guidelines. They should appeal across all demographics and elevate the user experience on our OTT platform.
Timeline
Timeline
2 Weeks
2 Weeks
My Role
My Role
I collaborated with 2 other designers to create these impactful avatars.
I collaborated with 2 other designers to create these impactful avatars.
Avatar Alchemy
Avatar Alchemy
Inspiration
Inspiration
The Avatars are supposed to be used in the INDIAN context. So, we explored some open source artworks and multiple artist’s like P.S. Rathor, Chaya Prabhat and Phani Tetali’s work to understand the ethos.
The Avatars are supposed to be used in the INDIAN context. So, we explored some open source artworks and multiple artist’s like P.S. Rathor, Chaya Prabhat and Phani Tetali’s work to understand the ethos.
Persona Photography
Persona Photography
Collected some reference images & clicked some as well!
Collected some reference images & clicked some as well!
www.pexels.com
www.pexels.com
Defining the design language
Understandable by masses
Can be scaled
Unique to demographics
Easy & Minimal
Contemporary to futuristic
Unique-Brand building
Soft Corners and roundness
Initial Exploration
Brand Colour Guide
Initial Illustrations- Guiding Light
EXPLORATION
Face Options
Hair Options
Beard Options
Styling Options
Semi-formal
Male
Female
Neutral
Modern
Traditional
Final Designs
Secondary Light
Monochrome
Multi-colour
JioCinema Dark
JioCinema Light
Defining the design language
Understandable by masses
Can be scaled
Unique to demographics
Easy & Minimal
Contemporary to futuristic
Unique-Brand building
Soft Corners and roundness
Initial Exploration
Brand Colour Guide
Initial Illustrations- Guiding Light
EXPLORATION
Face Options
Hair Options
Beard Options
Styling Options
Semi-formal
Male
Female
Neutral
Modern
Traditional
Final Designs
Secondary Light
Monochrome
Multi-colour
JioCinema Dark
JioCinema Light